Archive | Deviant Thinking

All Failure is Failure to Adapt

Adapt_or_Die_1What made you successful in the past will not make you successful in the future.

“What got you here will not get you there.” – Marshall Goldsmith

Using the past to understand the future

When we look to the past to understand the future we compromise our ability to envision change and see a different possible future. Never take it for granted that your last successes will continue into the future. In fact, your past successes may be your biggest obstacle: every situation, every market, every customer engagement is different, and you cannot assume that what worked before will work today or tomorrow. You must cut yourself free from the past and open your eyes to the present.

“In times of rapid change, experience could be your worst enemy.” – J. Paul Getty

Here are 3 things that hold most organisations back:

1. Defend and Extend Mindset

For most people and organisations success is believed to come from defending and extending what was done in the past, every day, every week, every month and every year. Success is believed to come from seeking out extensions to prolong what was previously done successfully. In Defend and Extend thinking the manager’s first priority is to understand the existing business and work to maintain and continue what worked in the past. This means focusing on core capabilities, core customers, core services, core assets, core functionality – whatever is considered core to the business – and firstly defending the core and then secondly looking for incremental opportunities to extend it. Having done this, Defend and Extend Managers believe that the future will successfully take care of itself. They believe that avoiding mistakes is their No. 1 priority and they believe that those who don’t screw up are more likely to succeed than those who take chances.Defend_and_Extend_26.01.14

The longer management tries to Defend and Extend its old business, the larger the Reinvention Gap becomes. The larger the gap, the less likely a business will ever reinvent itself, innovate and create new growth opportunities.

Creating growth = disrupting or inventing your business

2. Lock-ins

Lock-ins are driven by economic necessity and require the organisation to commit to a set of behaviours, structural process, or a cost base to achieve a perceived benefit. They effectively promote doing more of what worked in the past. Lock-ins create blindness to alternatives, reinforce the need to do more of the same and create sacred cows. Lock-ins create a culture of continuing the past at the expense of creating the future. They create a culture of maintaining the status quo.

Learn from the past, but don’t live there

3. Anchors

Anchors are those beliefs and values that tie your thinking to the fixed point in the past. Anchoring is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During decision-making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments. Once an anchor is set, other judgments are made by adjusting away from that anchor, and there is a bias toward interpreting other information around the anchor. Anchors are often expressed or justified as:

“we’ve seen this before, we need to do….”, “sure we tried that once and ….”, “Let’s ask Bill, he has over 30 years experience.”, or “that’s not the way we do it around here.”

Question: What are you going to do to break with the past and align your business with future growth?


The Death of Business as Usual: 12 Strategies for Growth in 2012

Welcome to 2012 a year of challenge and change. A year of challenge, why challenge? Because our challenge is to bring about change and this is a major challenge for us all.

“I’m Starting With The Man In The Mirror
I’m Asking Him To Change His Ways”
– Michael Jackson


“If change were easy, I would have done it long ago.” – Unknown

The challenge of change is breaking through the status quo and that means your enemy in 2012 will be “status quo thinking”. Your job is overcome the Tyranny of Change, not to manage the inevitable. What worked in the past is less and less likely to work in the future. What made you successful in the past will not make you successful in the future. In short: what got you here, won’t get you there. You must turn off the life support system for “business as usual” and embrace the new realities of 2012.

How can you move beyond the status quo and free yourself from the gravitation pull of the past?

12 Strategies for Growth in 2012:

  1. Competitive Separation
  2. ROI = Return on Innovation (not Return on Investment)
  3. Capitalise on Markets in Transition. Move everything to the web.
  4. The Buyer’s Journey: Aligning with your customer’s decision making processes
  5. Discovering your “Inner Advantage”. What sets you apart from the rest?
  6. Accelerating time to adoption: Delivering the desired End-to-End Customer Experience
  7. Tipping the Funnel: Make your customers your unpaid sales force.
  8. Building 3 Horizons of Time (Portfolio thinking)
  9. AND Thinking (The end of OR Thinking)
  10. Differentiate or Die: How to avoid commoditisation
  11. Value Innovation: Understanding Price/Benefit sensitivity
  12. Identifying Next Generation growth

Over the next few months we will explore each of the 12 Growth Strategies listed above in a separate posts. So stay tuned….

Make it happen: Lead first, manage second