Bio – David R Ednie

David Ednie is President and CEO of SalesChannel Europe. SalesChannel Europe works with clients in the areas of Top Team Performance, GTM Strategy for Cloud Services and The Buyer’s Journey. David has over 20 years international business experience working in culturally diverse markets in Europe, the Middle East, Africa and the Emerging Markets of Central and Eastern Europe and Australia.

SalesChannel Europe’s clients include: Microsoft Corp., RBS, Orange Group, Bell Canada, Axway, Gryphon Technologies, Parallels, Ingram Micro, Bombardier Transportation, BNP Paribas, Symantec, Belgacom, DiGi Telecom, HP, Bouygues Telecom, AustralianSuper, Telenor, Tech Data, Korean Telecom, KPN, Telefonica O2 Group, OpusCapita, RomTelecom, Sage, Infor Group, TDC, TeliaSonera, SunGard, Vodafone and UPC. Prior to founding SalesChannel Europe David worked in a variety of Senior Executive Sales roles in High Tech – Internet Services, IT and Telecommunications for US, British and French companies, including: NTT/Verio, Genuity, Integra, British Telecom, Data General and Intel. David is an Australian national and has lived in Paris, France for the past 20 years. He has significant multi-cultural experience and gained extensive personal knowledge and insights resulting from working with diverse and different cultures.

SalesChannel Europe works with Senior Leadership and Management Teams to develop GTM and multi-channel Sales Strategies that deliver sustainable performance in today’s increasingly complex and competitive business environment.