About SalesChannel Europe

David R. Ednie

David R Ednie is President and CEO of SalesChannel Europe SARL. He is acknowledged as an expert in Business Execution, Sales Performance Motivation and International Sales Channels. David has over 20 years international business experience working in culturally diverse markets in Europe, the Middle East and Africa, Central and Eastern Europe and Australia.

Clients include: AustralianSuper, Bombardier Transportation Services, Bouygues Telecom, Datastream (Infor), DowJones, EDF, GL Trade (Sungard), GMAC Financial Services, Indec Consulting, MCI Group, Microsoft EMEA, Netcentrex (Comverse), Orange Group, Orange Business Services, RBS Factor, Sercel, Tieto France and Unilog LogicaCMG. Prior to founding SalesChannel Europe David worked in a variety of Senior Executive roles in High Tech – IT and Telecommunications for US, British and French companies, including NTT/Verio, Genuity, Integra, British Telecom, Data General.

SalesChannel Europe works with and coaches Executive Management and Sales Teams how to develop strategies and business skills that deliver sustainable performance improvements. David is an Australian national and has lived in Paris, France for the past 20 years.